Inspiring Actions, Martin Schoeller at Paris Photo with Pernod Ricard

Inspiring Actions, Martin Schoeller at Paris Photo with Pernod Ricard

Elna Nordstrom - Pernod RicardAry_Ganeshalingam - Pernod RicardIlargi_Leturia_Ugarte - Pernod Ricard
Ary Ganeshalingam – Global Marketing Manager
Chivas Brothers Ltd – London, United Kingdom
© Martin Schoeller pour / for Pernod Ricard

 

Elna Nordström – Product Development Manager Operations.
The Absolut Company – Ahus, Sweden
© Martin Schoeller pour / for Pernod Ricard
Ilargi Leturia Ugarte – Global Brand Manager
Pernod Ricard Winemakers – San Sebastian, Spain
© Martin Schoeller pour / for Pernod Ricard

German photographer, Martin Schoeller worked conjointly with the French company Pernod Ricard to photograph some of the faces that constitute the company’s spectrum of employees.

The idea behind this project was to take 18 portraits of Pernod Ricard’s employees all over the world in order to show to the public the people who construct and expand the brand’s name. With the texture and light characterising Schoeller’s portraits, the photographer highlighted the brand’s work ethic and aimed at bearing witness of the importance of each employee. Every portrait is different and captures the detail of the person photographed, Schoeller thus highlights the uniqueness and beauty of the members of the company.

Pernod Ricard Group often calls upon contemporary artists to campaign with them to put under the spot their employees and their importance within the company. Among other artists who have participated we can cite Omar Victor Diop, Li Wei, Olaf Breuning, Vee Speers, Marco Lopez and more. Martin Schoeller  (b. 1968, Munich, works and live in New York City)  is the 42th artist invited to participate in this kind of project, perpetuating the tradition and bearing witness of Pernod Ricard’s commitment to contemporary art.

At the end of 2017, the campaign will be exhibited at Paris Photo 2017 international fair from 9  to 12 of November at the Grand Palais.. “This people are our ambassadors for our values and become a source of inspiration,” stated Olivier Cavil, director of communication for Pernod Ricard.

Art Basel Hong Kong opens its fifth edition

Art Basel Hong Kong opens its fifth edition


Art Basel Hong Kong opens to the general public on March 23, but ArtPremium’s team gathered for you the highlights of the fair so you don’t miss them. One of the most astonishing artworks presented at the fair are the wax sculptures of communist leaders in their death bed made by the Chinese artist Shen Shaomin. Fidel Castro, Vladimir Lenin, Ho Chi Minh among others are exhibited, testifying perhaps communism’s death. Even though Art Basel is essentially an event destined to collectors and those capable of acquiring art, the fair is an indicator of the state of mind of artists and of the general public. Eko Nugroho’s in Arario gallery is an installation showcasing migrant protesters carrying banners, possibly referring to the critical situation of displaced individuals all over the world. Thus, the fair is more political and committed to the social cause than in  precedented years.

Nevertheless, not the whole panorama obeys the same rules, and here it one of the most attractive features of the fair: it’s eclecticness. Kukje gallery presents an incredible work by the South Korean artist Kimsooja, its perfect shape alongside the colours of the object make it an aesthetic object, captivating our view. Dinh Q. Lê sculptures on acrylic are also a must see at the fair. The configuration of the artwork seemingly challenges physics while questioning the frontier between abstraction painting and sculpture. In partnership with the Google Arts Center, Art Basel invited artists such as Cao Fei and Sun Xun to his program Talks and give their opinion on the experience with the tilt brush.

The increasing importance of virtual reality in the field of arts is visible at the fair. Tony Oursler unsettling piece is a reminder of the near future awaiting us, were thinking machines and humans will coexist. Art Basel Hong Kong takes place at the Convention & Exhibition Centre from 23 to 25 of March.

Lagos Photo Festival 2016

Lagos Photo Festival 2016

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Tsoku Maela – Broken Things – Family Portrait

For instance, The Uncanny, a photography serie by the Belgian photographer Leonard Pongo, unveils the everyday life of a group of Congolese people living in the outskirts of the city. Pongo decided not to focus on the country’s poignant upheavals but rather on banality, on rituals taking place everyday. Azu Nwagbogu, curator of the festival intended to elucidate photography’s function as a polysemic object: document, message, record and image, photography’s changing personality has the power to affirm and to be a witness for the upcoming generations, of our current world.

Photography thus “assumes the role of demiurge who has created the world”, and at the same time challenges it by proposing other realities. Juno Calypso’s work A dream in Green shows the naked body of a “green” woman in a mirrored bathroom, the provocative posture of the woman and the odd colour of her skin could question femininity. Jenevieve Akin’s work titled Great Expectations, name of the eponym book by the British author Jane Austen, portraitures another woman wearing a bride’s dress. These photographs might refer to the importance of marriage and the meaning behind this uniting act nowadays. The model is shown in the kitchen and the conjugal room, both places confining and isolating her from the outside world.

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Mila Autio – 4 set of diptychs printed 70 cm tall

Moreover, fashion appears as an identity asset; patterns, flashy colours and forms are representative of Africa’s cultural heritage. Ishola Akpo, Bruno Morais and Flurina Rothenberg among other photographer’s works bear witness on African’s inventiveness on this particular field. Nevertheless, identity is explored as a global issue within the work of South African artist Gideon Mendel. His series Submerged depicts the threat of floods in countries like Brazil, the United States, Pakistan and more.

lagos-the-department-afrocorrectional

Lagos Photo Festival underlines photography’s perennial position as a memory keeper and costumes perpetrator of contemporary societies, a cognitive tool permitting the viewer to look carefully and hence to understand from another angle.

 

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