Elna Nordstrom - Pernod RicardAry_Ganeshalingam - Pernod RicardIlargi_Leturia_Ugarte - Pernod Ricard
Ary Ganeshalingam – Global Marketing Manager
Chivas Brothers Ltd – London, United Kingdom
© Martin Schoeller pour / for Pernod Ricard

 

Elna Nordström – Product Development Manager Operations.
The Absolut Company – Ahus, Sweden
© Martin Schoeller pour / for Pernod Ricard
Ilargi Leturia Ugarte – Global Brand Manager
Pernod Ricard Winemakers – San Sebastian, Spain
© Martin Schoeller pour / for Pernod Ricard

German photographer, Martin Schoeller worked conjointly with the French company Pernod Ricard to photograph some of the faces that constitute the company’s spectrum of employees.

The idea behind this project was to take 18 portraits of Pernod Ricard’s employees all over the world in order to show to the public the people who construct and expand the brand’s name. With the texture and light characterising Schoeller’s portraits, the photographer highlighted the brand’s work ethic and aimed at bearing witness of the importance of each employee. Every portrait is different and captures the detail of the person photographed, Schoeller thus highlights the uniqueness and beauty of the members of the company.

Pernod Ricard Group often calls upon contemporary artists to campaign with them to put under the spot their employees and their importance within the company. Among other artists who have participated we can cite Omar Victor Diop, Li Wei, Olaf Breuning, Vee Speers, Marco Lopez and more. Martin Schoeller  (b. 1968, Munich, works and live in New York City)  is the 42th artist invited to participate in this kind of project, perpetuating the tradition and bearing witness of Pernod Ricard’s commitment to contemporary art.

At the end of 2017, the campaign will be exhibited at Paris Photo 2017 international fair from 9  to 12 of November at the Grand Palais.. “This people are our ambassadors for our values and become a source of inspiration,” stated Olivier Cavil, director of communication for Pernod Ricard.